Founder & CEO
Javier has over 20 years of experience in labor, community and political organizing. Javier is an experienced election campaigner with a strong track record of success. He has worked in many diverse communities nationwide. Javier has a particular expertise in field outreach and messaging.
Tell That Story focuses on campaign and field management, strategic planning and messaging.
We Know LA Region: As Washington based and trained consultants descend upon California, those of us who helped turn the page on Los Angeles public opinion and elections have unique perspectives on the political thinking and possibilities. This includes communication with progressive voters in Los Angeles including African Americans, Latinos, younger independents, and more.
Javier has a wealth of project management, leadership and organizing experience and expertise. From being the Political Director of one of the most dynamic Unions in the country, SEIU 1877 (Justice for Janitors) to being a co-founder and Executive Director of Strengthening Our Lives (SOL), Javier has organized major national projects, statewide advocacy efforts and multi year voter registration and turnout drives. I have first hand experience on building organization, coalitions and advocacy and political campaigns.
Javier has been a leader in California on immigration related issues. He was a chair of several of the largest marches in Los angeles during the historic "marchas blancas" of 2005 and 2006. Thereafter, he helped found the Dreams Across America Tour which received national attention and we the first large scale use of social media and online activism by an immigration campaign.
Javier is a past board member of the Los Angeles League of Conservation Voters, the Orange County Labor Council Executive Committee, and the SEIU Building Services Division's National Steering Committee.
In 2015 Javier served as the Western States Deputy Field Director for Bernie 2016.
Javier was fortunate to earn his political stripes early on working on many campaigns under Tracey Zeluff, Dean Tipps, Miguel Contreras, Mike Garcia, Larry Grisolano and others.
BARBARA MARTINEZ NEDA
Barbara is a Ph.D Computer Science student at the University of California, Irvine. Barbara has conducted research applying machine learning and artificial intelligence to make higher education more accessible.
Barbara is TTS's senior data manager and overall Tech Jedi Knight. Barbara is crucial to the Tell That Story team to help in moving campaigns more efficiently and analytically with her programming, mapping, and data analysis skills.